Low Taxes: Maintain the lowest possible tax rate while improving city services and the quality of life for residents.
Economic Development: Develop a stable revenue stream for a permanent ED fund that will enable us to compete effectively for higher paying jobs.
Planning for Growth: Proactively invest in infrastructure and capital improvements now while resources are available.
Sustainability: Support viable initiatives, including gray water reuse, xeriscaping, green building, permeable surfaces and electric vehicles.
Partnering with Non-Profits: 
Strengthen relationships with charity non-profits, as they are equipped to provide social services to the most people at the lowest cost.